MAY 1, 2008
MEDIA PRESENCE ADDS COOLNESS FACTOR
- Real Estate New York
AOL, Ogilvy and similar companies create a bellwether effect for neighborhoods outside traditional Midtown - Featuring Abraham Hidary
Over the past 30 years companies - ad agencies, magazine and newspaper publishers,
TV studios and others - have received a lot of the credit (or blame) for the new-found hipness of certain New York City neighborhoods. The Eight Avenue corridor, the Garment District, the Far West Side, the Lower West Side and Astor Place/Cooper Union are prime examples of down-and-going or never-were neighborhoods that have gained the interest of these fast-growing corporate tenants. The desire to economize spurred Saatchi & Saatchi’s move to the Lower West Side some years ago, and that move had quite a bit
to with making that area trendy.
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