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FEBRUARY 11, 2010

WINNING OVER BROKERS

- Real Estate Bisnow


Tenants are still at the wheel, so how can landlords be successful? We turned to Hidrock Realty prez Abie Hidary, whose firm owns and manages eight buildings in NYC, as well as assets in Brooklyn, South Florida and Pennsylvania. The key, he says: be "very good" to the brokerage community - be upfront, pay them in a timely manner, build quality space quickly, and keep lease documents to the point. Hidrock has also ramped up marketing, with leasing director Robert Kaplan taking small groups on private building tours, allowing the firm to build more personal relationships and introduce "uptown" brokers to affordable quality space around Bryant Park and Penn Plaza.

 

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2010-February