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SEPTEMBER 3, 2014

WHAT'S INSIDE JASON WU'S OFFICE

- The New York Times


Hidrock's tenant speaks about his showroom at 240 West 35th Street

Where does a collection begin? In the mind and imagination of a designer, of course, but also in a physical space, an insider sanctum that is almost never seen by consumers: the office and atelier. In many ways, these private spaces reflect the choices and points of view that inform fashion as much as any runway show. If in doubt, simply consider the outtakes from a series of behind-the-velvet-curtain videos in which designers from New York to Paris invited The New York Times into their professional lives. First up: Jason Wu, who opened his namesake label in 2006 and shot to fame as the designer of Michelle Obama’s inaugural gowns, in his New York office.

 

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2014-September